LAYA Private Advisory does not sell, share, or distribute your personal data to any third party. We collect only what is necessary to serve your property advisory needs.
1. Who We Are
LAYA Private Advisory ("LAYA", "we", "our") is a sole proprietorship residential real estate advisory firm registered and operating in Bengaluru, Karnataka, India. We are registered with Karnataka RERA under registration number PRM/KA/RERA/1250/303/AG/260316/006977.
Contact for privacy matters: rahul.c@layaadvisory.in
2. What Data We Collect
Information You Provide Directly
- Contact form: Full name, phone number, email address, buyer profile (resident Indian / NRI / HNI), budget range, preferred Bangalore region, and goals.
- Wealth Calculator: Phone number (for OTP verification), investment parameters you enter (property value, corridor preference, investment horizon, rental yield). No financial account or payment data is collected.
- Grantha newsletter: Email address only.
- WhatsApp / direct communications: Any information you share in the course of consultation conversations.
Information Collected Automatically
- Analytics (Google Analytics 4): Page views, session duration, device type, approximate geographic location, and referral source. This data is aggregated and anonymised. GA4 is loaded only with your cookie consent.
- Cookies: We use a single first-party cookie to store your cookie consent preference. Google Analytics uses its own cookies (subject to Google's privacy policy) only if you have accepted cookies.
- Local Storage: Calculator lead data and cookie consent status are stored in your browser's local storage. This data never leaves your device unless you submit the consultation form.
3. How We Use Your Data
- To respond to your property advisory enquiries and schedule consultations.
- To provide personalised wealth projections and corridor intelligence through the calculator.
- To send Grantha intelligence emails (only if you subscribe; you may unsubscribe at any time).
- To improve the website experience through anonymised analytics.
- To fulfil RERA compliance obligations applicable to registered real estate advisors.
We do not use your data for automated decision-making, profiling, or targeted advertising. We do not share your data with developers, builders, or any third party without your explicit consent.
4. Legal Basis for Processing
We process your data on the following bases under the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable Indian law:
- Consent: For newsletter subscriptions and analytics cookies.
- Legitimate Interest: For responding to direct consultation enquiries you initiate.
- Legal Obligation: For maintaining records required under RERA, FEMA, and Income Tax regulations.
5. NRI Clients — Cross-Border Data Transfers
If you are accessing this site from outside India, your data may be processed and stored in India, where our operations are based. By submitting a consultation enquiry, you acknowledge and consent to this transfer. We apply the same data protection standards regardless of your location.
6. Data Retention
Consultation enquiry records are retained for a period of three years from the date of last contact, as required for RERA compliance. Newsletter subscriber data is retained until you unsubscribe. You may request deletion of your data at any time by emailing us.
7. Your Rights
Under the DPDP Act 2023, you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Request deletion of your data (subject to regulatory retention requirements).
- Withdraw consent for analytics cookies at any time by clearing your browser local storage or declining cookies on your next visit.
- Nominate a representative to exercise these rights on your behalf.
To exercise any of these rights, email rahul.c@layaadvisory.in with the subject line "Data Request".
8. Cookies
This website uses the following cookies:
- laya_cookie_consent (First-party, local storage): Stores your cookie preference. Expires: never (browser local storage).
- laya_crm_leads (First-party, local storage): Stores calculator enquiry data locally on your device. Not transmitted to servers.
- Google Analytics cookies (_ga, _ga_*, _gid): Session and visitor tracking. Loaded only if you accept cookies. Subject to Google's Privacy Policy.
You can disable cookies at any time through your browser settings or by clicking "Decline" in our cookie consent banner.
9. Third-Party Services
- Google Analytics 4: Website analytics. Google Privacy Policy.
- Google Fonts: Typography delivery. No cookies set by Google Fonts.
- WhatsApp: If you initiate contact via WhatsApp, Meta's privacy policy applies to that communication.
LAYA does not use any marketing pixels, retargeting technology, or advertising networks on this website.
10. Security
We take reasonable technical precautions to protect your data. Our website is served over HTTPS. Consultation enquiry data submitted through the contact form is received directly by LAYA's registered email and is not stored on any third-party server. Calculator data is stored in your browser's local storage and is never transmitted to a server.
11. Children's Privacy
Our services are directed exclusively at adults (18 years and above) making property and investment decisions. We do not knowingly collect personal data from minors.
12. Changes to This Policy
We may update this Privacy Policy periodically. The "Last updated" date at the top of this page will reflect any changes. Continued use of the site after changes constitutes acceptance of the updated policy.
13. Contact
For any privacy-related questions, requests, or complaints:
This policy is governed by the laws of India, including the Information Technology Act 2000, the Digital Personal Data Protection Act 2023, and applicable RERA regulations. Any disputes shall be subject to the exclusive jurisdiction of courts in Bengaluru, Karnataka.